Privacy Standard

Bikur Cholim — Privacy Policy

Last updated: 6, 20, 2026

This Privacy Policy explains how Bikur Cholim (‘we,’ ‘our,’ or ‘us’) collects, uses, shares, and protects information when you visit our website at https://bikurcholimfr5t.org/ or contact us about ABA therapy services.

If you are a California resident, please see the ‘California Privacy Rights’ section below for additional rights available to you.

1. What Information We Collect

We collect information in two ways: directly from you, and automatically when you visit our website.

Information you give us directly:

• Your name, email address, and phone number when you fill out a contact or intake form
• Insurance information if you submit a benefits verification request
• Any other information you choose to share when reaching out to our team

Information collected automatically:

• Your IP address and general location
• Browser type and device type
• Pages you visit on our site, how long you spend on them, and how you found us
• Referral source (for example, if you arrived from a Google search or a Facebook ad)
• Cookie identifiers and advertising IDs if you have consented to marketing cookies

2. Why We Collect This Information

We use the information we collect to:

• Respond to your inquiry about ABA therapy services for your child or family member
• Schedule consultations and manage our intake process
• Verify insurance eligibility on your behalf
• Improve our website and understand what information is most helpful to families
• Measure the performance of our advertising so we can reach more families who need ABA services
• Send you appointment reminders or follow-up information if you have requested this

We do not use your personal information for any purpose that is incompatible with the above.

3. Who We Share Your Information With

We do not sell your personal information to data brokers. We do share information with the following categories of recipients for the purposes described:

Advertising and analytics platforms:

If you have consented to marketing cookies, data about your visit (such as pages viewed and whether you filled out a form) may be shared with:

• Meta Platforms, Inc. (Facebook/Instagram Ads)- to measure ad performance and, if you consent, to serve relevant ads
• Google LLC (Google Ads and Google Analytics) – to measure ad performance and website traffic

These platforms have their own privacy policies. We encourage you to review them. You can opt out of this sharing at any time using our cookie preference center.

Service providers:

We share information with third-party vendors who help us operate our business, including our website platform, scheduling software, email provider, and CRM system. These vendors are contractually required to protect your data and use it only to provide services to us.

As required by law:

We may disclose information if required by law, a court order, or a governmental authority.

Healthcare providers and insurers:

If you engage with us as a client (rather than a website visitor), we may share clinical information as required by your treatment plan and with your insurance provider for billing purposes. This is governed separately by our HIPAA Notice of Privacy Practices, which you will receive during the intake process.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website. You can manage your preferences using our cookie consent banner, which appears when you first visit our site.

• Essential cookies: Required for the website to function. Always active.
• Analytics cookies: Help us understand how visitors use the site. Off by default.
• Marketing cookies: Used to measure ad performance and enable targeted advertising on platforms like Meta and Google. Off by default.

You can change your cookie preferences at any time by clicking ‘Cookie Preferences’ in the footer.

5. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy or as required by law.

• Contact form submissions: Retained for [12 months / 2 years] unless you become a client
• Website analytics data: Retained for [13 months] in accordance with our analytics platform settings
• Client records: Retained in accordance with applicable healthcare recordkeeping requirements

6. How We Protect Your Information

We take reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse. These include secure data storage, access controls, and encrypted transmission (HTTPS) on our website.

No method of electronic transmission or storage is 100% secure. If you have concerns about the security of information you have shared with us, please contact us at info@bikurcholimfr5t.org.

7. Children’s Privacy

Our website is intended for parents, guardians, and caregivers seeking information about ABA therapy services. We do not knowingly collect personal information directly from children under the age of 13. If we learn we have inadvertently collected such information, we will delete it promptly.

Clinical data about minors who are clients of [Clinic Name] is handled in accordance with HIPAA and applicable state laws, and is not subject to this website’s Privacy Policy.

8. Your Rights and Choices

All website visitors:

• You can opt out of analytics and marketing cookies at any time using our cookie preference center
• You can request to unsubscribe from any marketing emails we send

California residents (CCPA/CPRA rights):

If you are a California resident, you have the right to:

• Know what personal information we have collected about you and how we use and share it
• Request deletion of your personal information, subject to certain exceptions
• Correct inaccurate personal information we hold about you
• Opt out of the sale or sharing of your personal information (see our ‘Do Not Sell or Share My Personal Information’ page)
• Limit the use of sensitive personal information
• Not be discriminated against for exercising your privacy rights

To submit a request, you can:

• Email us at info@bikurcholimfr5t.org
• Call us at 516-371-9662
• Submit a request via our online form at  https://secure.cardknox.com/bikurcholimoffarrockaway

We will verify your identity before processing your request and will respond within 45 days (with the option to extend by an additional 45 days if needed, with notice to you).

If you use an authorized agent to submit a request on your behalf, we may require written proof of authorization.

9. Links to Other Websites

Our website may contain links to other sites, including insurance providers or informational resources. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any site you visit.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the ‘Last updated’ date at the top of the page. For significant changes, we will make reasonable efforts to notify you (for example, via email or a notice on our website).

11. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please contact us:

Bikur Cholim
P.O. Box 294 Lawrence, NY 11559
Lawrence, NY
Email: info@bikurcholimfr5t.org
Phone: 516-371-9662